By Rebecca Stewart

Would you stop if you saw a little girl lost and alone on the street? That’s what Unicef is asking viewers in our Ad of the Day.

The charity’s compelling social experiment tasked child actor Anano, aged six, to pretend to be homeless to test the public’s reaction.

Anona is seen wondering the streets alone and going into cafes alone – first as wealthy child with a fresh outfit and clean face, then as a poor child with soot on her face and dirty clothes.

In the first instance, Anona was checked upon by concerned strangers who stopped to ask if she was Read full story ›

Source: The Drum

By Rebecca Stewart

Would you stop if you saw a little girl lost and alone on the street? That’s what Unicef is asking viewers in our Ad of the Day.

The charity’s compelling social experiment tasked child actor Anano, aged six, to pretend to be homeless to test the public’s reaction.

Anona is seen wondering the streets alone and going into cafes alone – first as wealthy child with a fresh outfit and clean face, then as a poor child with soot on her face and dirty clothes.

In the first instance, Anona was checked upon by concerned strangers who stopped to ask if she was Read full story ›

Source: The Drum