By Kyle O'Brien

To mark The Championships 2018, the All England Club (AELTC) is leveraging technical innovation to celebrate its history, telling the story of the world’s oldest tennis tournament through animation that dazzles the eyes.

To honor the 150th anniversary of the All England Club, and 50 years of Open tennis, the #TakeOnHistory campaign features a 60-second animated trailer, showing the evolution of Wimbledon from its beginnings in 1877 up to the present day.

It starts with an illustration of the competition in its early days, with smartly, and overly-dressed men and women, with an animated image of first champion Spencer Gore. Read full story ›

Source: The Drum