By Gillian West

J. Walter Thompson Melbourne’s new global campaign for wine brand Wolf Blass – ‘Here’s to the Chase’ – has been chosen as this week’s Ad of the Week by readers of The Drum’s Creative Department.

Celebrating those who boldly back themselves, the campaign marks the first work to come out of J. Walter Thompson for the brand since its appointment by Treasury Wine Estates earlier in the year.

‘Here’s to the Chase’ embodies founder Wolfgang Blass’ entrepreneurial spirit and champions those who share that same drive.

Credits

Creative Director: Jarrod Lowe, Tim Holmes
Copywriter: Jarrod Lowe, Michael Mulcahy
Additional Credits: TV Producer: Sandi Gracin
Account Team: Hazel Read full story ›

Source: The Drum