Despite the pressures of Brexit, advertising spend in the UK rose 3.7% to reach £21.4bn in 2016. However, investment in TV has suffered and it’s predicted that it will continue to fall in 2017.
According to the Advertising Association/WARC Expenditure Report, growth in UK ad spend held steady in Q3 after the June referendum, before reaching £5.8bn in Q4 2016, a rise of 3.9% year-on-year and the highest grossing quarter on record.
In real terms, after accounting for inflation, UK ad spend topped its pre-recession peak for the first time during both the final quarter and for 2016 as a whole.
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Source: The Drum
Industry News
