Ad spending on original digital video programming has more than doubled in the US since 2014, according to new research from the Interactive Advertising Bureau (IAB).
Advertisers and media buyers increased have their investment into original digital video programming by 114 per cent since 2014.
The findings are part of the IAB’s third annual ‘Digital Content NewFronts: Video Ad Spend Study’ which surveyed 360 marketing and media buying professionals.
The report also revealed that more than two-thirds (68 per cent) of the respondents believe that original digital video will become as important as original TV programming in the next three to five years. Read full story ›
Source: The Drum
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