By Ronan Shields

LiveIntent has announced the purchase of AVARI Recommendation Engine from Germany-based RetentionGrid Limited, as the US-based email advertising outfit continues to push its ‘people-centred marketing’ messaging to the global market.

Financial terms of the deal were not disclosed publicly, but the deal marks LiveIntent’s first significant purchase since it announced a $34m investment round in May this year – funds it pledged to significantly enhance its global footprint at the time.

LiveIntent will use the purchase of AVARI Recommendation Engine to springboard into the German market – a year after its entry to the UK – with selected members of RetentionGrid Limited Read full story ›

Source: The Drum