By John Glenday

Actress Gwyneth Paltrow’s lifestyle brand Goop has fallen foul of US-based advertising watchdog Truth in Advertising (TINA) after it described health claims made for products as ‘deceptive’.

In all TINA found 51 instances in which Goop directly or indirectly promoted products which were claimed to ‘treat, cure, prevent, alleviate the symptoms of, or reduce the risk of developing a number of ailments’; including a seaweed bath with alleged anti-aging properties and a rose quartz egg which was said to help with hormonal balance.

Bonnie Patten, executive director of TINA.org, said marketing products as having the ability to treat Read full story ›

Source: The Drum