By Alison Millington

Quantify marketing efforts

After announcing that she will take the post of CEO at Halfords in May, Jill McDonald, McDonald’s UK CEO and president of the company’s north west division, shared her wealth of knowledge on making the transition from marketing roles to becoming CEO while speaking on a panel at Ad Week Europe.

The CEO suggested that in order to guarantee success, it’s important for marketers to ensure their intent lines up with that of the rest of the business.

“In order to be a successful marketer in the boardroom, you have to speak the same language as your board,” she Read full story ›

Source: Marketing Week