Adland sets out its manifestos
Campaign asked a number of leading executives for their manifestos for the future of the industry. Grey London s Nils Leonard wanted agencies to trust their staff, Saatchi Saatchi s Robert Senior said shops need to remember their core offer and the director Ringan Ledwidge called for the business to value craft. Tracy De Groose from Dentsu Aegis Network told Campaign s Claire Beale that the industry needs to do more to encourage diversity, while Lucky Generals Andy Nairn encouraged planners to be “faster, better, stronger”.
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Source: Campaign