Eyeo, the company behind AdBlock Plus, has lifted the lid on its plans to help publishers monetise their content, plus reduce their reliance on ad revenue, through a tie-up with content funding tool Flattr. Eyeo has suggested the partnership will raise as much as $500m for the beleaguered publishing sector next year.
The tie-up between Eyeo and Flatter, a content-funding tool that has already paid 30,000 creators since 2010, will see the launch of Flattr Plus – a web browser extension that will let AdBlock Plus users fund the content they consume without exposure to ads or resorting to paywalls.
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Source: The Drum
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