Adidas has created new versions of its premium football boot range explicitly for female athletes as part of the brand’s continued push to speak to more women.
The Adidas Ace and X boots have been engineered to specifically fit the female foot with a unique combination of shape, design and traction.
As part of the creative process Adidas worked with numerous female athletes, including US captain and World Cup winner Becky Sauerbrunn, to gain key insights into the unique shape of the female foot.
The results showed that women’s feet typically have a lower in-step and narrower foot bend, which Read full story ›
Source: The Drum
Industry News
