By Thomas Hobbs

Reports emerged last night (24 January) suggesting that Adidas, the IAAF’s biggest sponsor, had told the athletics’ world governing body it wants to terminate its sponsorship deal three years early.

The 11-year tie-up was due to run until 2019 and is reportedly worth up to $6m. However, with a high-profile doping and corruption scandal damaging the reputation of athletics over recent months, it is understood the IAAF and Adidas are currently in talks about ending the contract.

In a statement, Adidas didn’t exactly rule out the authenticity of the initial BBC report, simply saying: “As you know Adidas has a Read full story ›

Source: Marketing Week