Adidas China has partnered with China’s Ministry of Education (MOE) and China Education Television (CETV) to launch an official TV series to teach young people football skills.
The series, called “Daily Football” consists of 365 three minute episodes, which will air daily on China’s top educational TV channel, as well as online.
The episodes will feature top youth football coach, and Adidas brand ambassador, Tom Byer providing step-by-step instructions on how to complete essential football moves.
The series aims to reach 8 million young people across the country and is part of a major initiative by the Chinese Government to improve football Read full story ›
Source: The Drum
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