At an investor event today (24 June) Adidas announced an aim for its Football and Originals categories to lead in every market by 2020, the next step in the ‘Creating the new’ business strategy it introduced earlier this year.
The company says it will focus on footwear to grow its football business at a mid single-digit rate each year in an effort to make the brand the “number one in the world”.
This will involve creating “football destinations” in key cities and setting up grassroots programmes, according to the brand.
It will also involve the creation of an “influencer network”, which the brand Read full story ›
Source: Marketing Week
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