Looking at social sources like Facebook, Twitter, Reddit, and Tumblr, Adobe Digital Index, using Adobe Social, found that Fox’s Scream Queens is the most anticipated fall TV show.
In its premiere, Scream Queens drew a 1.7 ratings – leading a few outlets to call out how hard it is to actually convert social buzz into ratings. But this was the live+same day rating, and the show’s audience skews much younger – it almost certain that the show’s ratings will fair much better when multiplatform and VOD viewing is included.
Adobe Digital Index also looked at how niche broadcast Read full story ›
Source: The Drum
Industry News