Software giant Adobe and digital media powerhouse Google are increasingly encroaching upon each other’s traditional patch, in a confrontation that harbingers some of the key debates in the industry, i.e. the debate around open versus closed ecosystems, plus the collision of ad tech and martech.
Last week saw Adobe throw its hat into the ring as the industry’s leading ad tech, and martech outfits attempt to help brands crack the cross-screen conundrum, with a positioning that pits it squarely against Google, in what is one of the debates of the digital industry’s evolution.
The Adobe Marketing Cloud Device Co-op was launched Read full story ›
Source: The Drum
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