Increasingly, the greatest single challenge for B2B and B2C marketers today is creating and quantifying ROI across multiple channels with 78 per cent of U.S. marketers agreeing that understanding marketing technologies has become critically important.
With nearly half of B2B and B2C marketers intent on leveraging customer insights software over the next 12 months – marking a 10 per cent increase from today, a new global report by DataXu, which surveyed more than 500 senior marketers at major US and European brands indicates the sea change going on in marketing when it comes to data and digital media. The Read full story ›
Source: The Drum
Industry News