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Adtech execs weigh up pros and cons of UK plans to diverge from GDPR

on Sep 2, 2021 | 0 comments

By John McCarthy

UK culture secretary Oliver Dowden last week outlined that he is keen to reform UK data laws and diverge from EU-enacted GDPR, which the nation has been adhering to since May 2018. The Drum explores how the proposed change could impact user privacy and digital advertising.

The proposal

Dowden announced in a paywalled interview in The Telegraph his intent to diverge from GDPR. “Now that we have left the EU I’m determined to seize the opportunity by developing a world-leading data policy that will deliver a Brexit dividend for individuals and businesses across the UK.”

He promised “common sense, not box-ticking”. Read full story ›

Source: The Drum