By Shawn Lim

Advanced TV has taken off in the Asia Pacific, especially in Australia and New Zealand, because of investments in addressable TV, connected TV (CTV), programmatic TV, TV Everywhere and broadcast video on demand (BVOD) by the region’s largest broadcasters.

CTV has become the primary platform where audiences watch BVOD content, Kevin Smyth, general manager of South East Asia at Telaria, tells The Drum as the platform is currently working with all of the major broadcasters in the region.

For example, in 2018, it partnered with Seven Network in Australia to make live premium sports video supply directly available Read full story ›

Source: The Drum