By Adam Flomenbaum

Viacom continues to focus on expanding its data-based offerings to advertisers, and today announced a deal with Roku that will continue the trend.

The partnership enables Viacom to collect aggregated audience insights from Roku, the leading over the top (OTT) platform, to give its advertisers a leg up in the addressable TV space.

“Viacom’s unique partnership with Roku extends our game-changing ecosystem, bringing targeted advertising at scale in a way that – until now – was not available in the premium television environment,” said Kern Schireson, EVP Data Strategy & Consumer Intelligence, Viacom. “With this partnership, we can deliver more relevant messages Read full story ›

Source: The Drum