Bing has seen a 60 per cent growth surge, outstripping rival Google which only grew 29 per cent year on year, according to The Search Agency’s 2014 quarterly paid search report.
Total spend across Google and Bing increased from the previous year by 35 per cent, with overall spend growth driven by all three device types – desktop, smartphone, and tablet.
Mobile, including both tablet and smartphone, accounted for 28 per cent of all impressions.
Smartphone impressions jumped 60 per cent compared to tablet at (42 per cent) while desktop only grew (9 per cent).
This finding led The Search Read full story ›
Source: The Drum
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