By John Glenday

Britain’s biggest advertisers are leading calls for marketing services providers to introduce greater transparency in their media budgets to outline precisely how money is being spent.

The Incorporated Society of British Advertisers, whose 450 members include the likes of Land Rover, Nationwide and Tesco, complained that its clients were increasingly uneasy about the opaque business practices through which the likes of WPP, Publicis, IPG, Dentsu-Aegis, Havas and Omnicom generate increasing profits.

In an effort to get itself back on the front foot the ISBA has issued its members with a standard contract in an effort to bolster their cumulative negotiating strength.

ISBA director Read full story ›

Source: The Drum