Not often do you hear a top creative be proud of his team winning an Effie, but Partners + Napier is cut from a different cloth — so is their executive creative director Pete VonDerLinn.
The Rochester-based agency had always been a results-driven agency — reformatting its methods years ago to become a more efficient agency for its clients. VonDerLinn, for his part, was sold on the opportunity to create work that wasn’t just beautiful or innovative, but paid dividends on the clients bottom line: an “Effie agency culture”, he calls it. Effective doesn’t have to mean Read full story ›
Source: The Drum
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