Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

After Trump bump, Twitter's US user base tumbles

on Jul 28, 2017 | 0 comments

By Doug Zanger

In its latest earnings call, Twitter reported better-than-expected results, but the troublesome number that stood out was a loss of 2 million monthly active users in the United States, even after a post-Donald Trump bump last quarter.

The global user base was unchanged, sitting at 328m — the same as the previous quarter.

In a letter to shareholders, the network said that user growth for the quarter was offset by what they termed, cryptically, as “lower seasonal benefits and other factors” without elaborating.

In an attempt to offset the generally bad monthly user news, CEO Jack Dorsey and CFO Read full story ›

Source: The Drum