Tesco’s clothing arm F&F has been overhauled to bring it closer to the parent brand, something that, just one year ago, it had stringently avoided in the quest to be considered a serious fashion contender. But the U-turn is beginning to bear fruit, according to its head of marketing.
Tesco’s most recent financial update shed light on the success of its year-long efforts as the retailer’s boss lauded the fashion division’s like-for-like sales hike of 3.5% in the first half of 2017.
“Supermarket fashion is really having its day,” Anna Braithwaite, F&F’s head of marketing, told The Drum. “Womenswear sales are Read full story ›
Source: The Drum
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