By Tony Connelly

Irn-Bru will launch its first new core product in 35 years after announcing its new drink Irn-Bru XTRA.

The AG Barr-owned brand has revealed the new soft drink which it says will launch next month and has described it as being “full of extra taste” but with “no sugar”.

After more than a year in production Barrs are making sure they capture the attention of loyal Irn-Bru consumers, promising that its latest product has been created using the distinctive Irn-Bru recipe but is “excitingly new and refreshing”.

The introduction of the new “no sugar” drink comes in response to Read full story ›

Source: The Drum