Agency networks are changing, and if there is one man who is witnessing the changes within the marketing agency business, it’s Sir Martin Sorrell.
He joins The Drum in the penthouse suite at Ogilvy & Mather’s sun drenched four storey building, where he is once again attending Cannes Lions. He enters casually, wearing a Brazillian shirt signed by Pelé and clearly in good spirits, ready to offer his insights on how his business is being disrupted by the ever developing world of technology.
Clients are where he is seeing the first change, with agencies no longer solely speaking to chief marketing Read full story ›
Source: The Drum
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