By Minda Smiley

Only 27 per cent of agencies, compared to 58 per cent of clients, reported that clients provide clear assignment briefs, the Association of National Advertisers (ANA) has found.

While the ANA’s ‘Enhancing Client/Agency Relations 2015′ study that took place in the first quarter of 2015 reveals that clients and their agencies have strong relationships, there is a general dissatisfaction when it comes to the quality of the briefing process and compensation agreements.

Clients and agencies did not see eye to eye in terms of the client approval process: 54 per cent of clients were satisfied with their current arrangement, but only 36 Read full story ›

Source: The Drum