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Agencies will thrive in 2024 by investing in talent and sustainability

on Jan 11, 2024 | 0 comments

By James Lawton-Hill

James Lawton-Hill of APS Group casts his eye over the challenges facing agencies for the year ahead. In the face of technological disruption, he says, smart leaders will continue to invest in people.

From striking the balance between people and technology to environmental transparency, agencies are surrounded by a lot of trend noise and digital disruption which can make it difficult for leaders to stay focused.

But for agencies, one thing is constant: people are at the heart of our business and it’s their creativity and talent that will drive us forward to stay ahead of the competition. Staying focused on our Read full story ›

Source: The Drum