From driving an underdog mentality to holding creativity as the cure [TO WHAT], executives at the likes of CP +B, Immediate Future and Essence weighed in on the debate of how to run, grow and retain independence at an agency at The Drum’s Agency Acceleration Day yesterday’s (26 May).
Structure and Creativity
“Creativity is the cure” for CP+B chief creative officer Dave Buonaguidi, who believes that by applying smart minds creatives can come up with more interesting solutions than just a TV ad, and that everyone should have a duty to create a business that is fit for purpose.
“Fill the building full Read full story ›
Source: The Drum
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