Goldilocks wouldn’t have worried that AI was too hot or too cold, says Simon Collister of Unlimited. When it comes to best using the technology in marketing, the key is to find the sweet spot.
There’s a whole lot being written about AI – its impact on the future of the marketing industry, the ethics of generative AI scraping, and of the technology learning from the internet’s open content. Not to mention the hilarious/worrying hallucinations that we’re seeing merge. The list could go on.
But if we descend from the higher-level opinions of “isn’t that amazing/good/bad/ugly” how are the more granular examinations Read full story ›
Source: The Drum
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