Air Canada’s latest ad invites viewers to ‘meet one of Canada’s newest families,’ showcasing how the airline helped reunite a family of Syrian refugees who hadn’t seen each other for decades.
The emotive film introduces a family of nine who after 18 months in a Turkish refugee camp have made it to Montreal. The brand helped bring them together with their relatives in snowy Victoria, some of whom were seeing one another for the first time in 35 years.
The ad is part of a wider ‘Fly the Flag’ campaign from J. Walter Thompson Canada for the travel firm, which Read full story ›
Source: The Drum
Industry News