By Gillian West

Air France plays on its French character mixing its heritage and modernity with a new advertising campaign set to launch in 12 countries on 2 April.

‘Air France, France is in the air’ spans print, online, social and radio and consists of six key visuals which illustrate the services offered by the airline – including its new A380, the La Première cabin, its new business cabin, gastronomy, the network and over 1,000 SkyPriority channels – supplemented by 12 visuals depicting the iconic destinations served by Air France.

Part of the Transform 2015 plan and developed by BETC, Argentine photographers Sofia Read full story ›

Source: The Drum