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Air Your Briefs next challenge: Make a radio ad to promote smartwatches

on Mar 2, 2015 | 0 comments

By Staff Writer

With the Pebble Time smartwatch crowdfunding over $10m in two days on Kickstarter and Apple launching its highly anticipated wearable next week, smartwatches are big business.

Even LG and Huawei have clambered aboard the smartwatch bandwagon, with both announcing plans to release wristbound wearables ahead of this week’s Mobile World Congress.

So, for our third Air Your Briefs challenge, The Drum and the Radio Advertising Bureau (RAB) want you to make radio ad to convince people that that they really need a smartwatch.

And once again, there’s a pair of Beats headphones up for grabs for the winner.

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Source: The Drum