The chair of the Parliamentary Alcohol Misuse group, Lord Brooke, has called for a ban on advertising beer at football tournaments to protect children from “contradictory” health messages.
In the group’s 2015 manifesto Brooke said that marketing regulations are “failing to protect the youngest in society”, and called for statutory and independent regulatory control of both the alcohol and advertising industries with the ability to deploy sanctions such as fines to deter non-compliance.
According to the report viewers of “top flight football” are exposed to two alcohol references every minute and during the FIFA World Cup 2010, Carlsberg, the official beer of Read full story ›
Source: The Drum
Industry News