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‘Alcohol brands should label calorie content of beers and wines’

on Oct 31, 2014 | 0 comments

By Seb Joseph

The fresh calls for calorie counts on alcohol labels stem from a report commissioned by the Royal Society for Public Health. The survey of more than 2,000 UK adults found that eight out of ten did not know or guessed incorrectly the calorie content of a large glass of wine – which is on average between 150 and 200 calories.

Of those adults who do drink, nearly 10% of their daily calorie intake comes from alcohol, according to the RSPH, which adds that calorie counts would help people make “informed choices” before they buy. Over two thirds (67%) said they “actively Read full story ›

Source: Marketing Week