Corporate is old news. Tune into any advert or look at The Drum’s marketing blogs for the last six months and you will see creatives talking about adopting a ‘human approach’ to the consumer; social media has painted over the line that separates brand from consumer and creative agencies and restaurants have jumped on the opportunities opened to play with the service they can offer their clients.
But what about the banking industry? Although embracing social media, banks, law firms and hospitals know their serious role they play in the eye of the consumer.
Pamela Brown, Aldermore Bank’s marketing director, has a Read full story ›
Source: The Drum
Industry News