Budget supermarket Aldi has claimed that the ongoing price wars between Tesco, Asda, Morrisons and Sainsbury’s has helped it achieve stronger growth in the first half of 2014 than in the first six months of last year.
Sales increased 36 per cent to £5.3bn in the year to December 2013 while pre-tax profit increased 65 per cent to £261m.
Aldi’s basket size has also continued to grow; according to Neilsen data it is now the second largest in the UK, behind Asda, with on average 17 items.
Matthew Barnes, group managing director of Aldi, said the aggressive price cuts at the big four Read full story ›
Source: The Drum
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