By Seb Joseph

The “Taste Channel” will host weekly videos, focusing on various styles of cooking using a selection of products sold by the discounter. Presenter Helen Brumby hosts the videos, which will also feature food experts such as TV chef Simon Wood, “Great British Bake Off” finalist Luis Troyano and blogger Clare Zerny.

The first episodes offer hints on home baking, similar to The Great British Bake Off, as well as cooking the perfect steak. To trumpet the supermarket’s sponosorship of Team GB, some of the athletes will share their favourite food in the build-up to and during the Rio 2016 Olympic Games.

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Source: The Drum