Aldi’s “swap and save” TV ad, which encouraged viewers to swap from their usual supermarket to Aldi, has been banned by the Advertising Standards Authority (ASA) after rival chain Asda complained it was misleading to consumers.
The ad featured a woman, Tracy, speaking directly to the camera saying: “So I was very pleasantly surprised at the variety – the fresh food, the meat, the fruit and veg – it’s cheap and it’s good.
“I think £45 a week is a lot of money given that we’ve got to spread it so thinly amongst so many things. So it’s definitely worth Read full story ›
Source: The Drum
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