Connected devices, the internet of things and voice activation: all innovations the modern marketer usually confines to the bounds of the home. But in Cannes this year Diageo has teamed up with Dentsu Aegis agencies Isobar and iProspect to bring these technologies into a new consumer market: the bar.
The team has set up what Matt Gee, head of digital transformation at Isobar, classes as a “test and learn” initiative – albeit it under the sweltering sun on his parent company’s beach. Delegates order a cocktail or mocktail using a unique demo set-up fronted by Gee and Read full story ›
Source: The Drum
Industry News