By Tony Walford

The huge success of Amazon’s Alexa device, and the growth of voice recognition software in general, throws up a number of very interesting conundrums for the marcomms industry – and for search in particular.

It’s now becoming clear that in the same way communication has moved from the desk/laptop to on-the-move devices like tablets, mobiles and wearables, the way we interact with our devices is moving away from the keyboard and the touchscreen to the microphone.

And why not? For users – especially the more fat-fingered among us – it makes perfect sense. Voice recognition is quicker, more convenient and, in a Read full story ›

Source: The Drum