In a surprise move financial news network CNBC has secured sponsorship for its new UK show Pop Up Start Up from Chinese e-commerce giant Alibaba, a move which indicates the latter is attempting to get a Western footing by chasing media deals as well as retail ones.
Alibaba dominates the Chinese market but despite a number of deals with British retailers, including a Sainsbury’s deal to sell products from its Taste the Difference and So Organic brands through Alibaba’s Tmall Global marketplace, the appears to still be trying to drive awareness of what Read full story ›
Source: The Drum
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