Alibaba Pictures, the e-commerce giant’s film division, has inked a deal with STX Entertainment to screen the Peppa Pig film, ‘Peppa Celebrates Chinese New Year’ in US theatres.
The deal follows a surge of interest in the film by Mandarin-speaking audiences in the US after the film trailer went viral.
STXfilms chairman Adam Fogelson told Yahoo Finance, the company was approached by Alibaba to exclusively distribute the film in the US in time for Lunar New Year.
The film, which is a co-production between Alibaba Pictures and Britain’s Entertainment One, will be released on 6 February across 32 markets in the Read full story ›
Source: The Drum
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