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Alibaba transforms ecommerce into entertainment as it repositions the company as an economy

on Jul 3, 2017 | 0 comments

By Danielle Long

Ecommerce giant Alibaba is undertaking aggressive expansion plans as it powers ahead on its globalisation strategy, but can it really become a global economy?

For some time, Alibaba has been telling people not to think of the ecommerce giant as a company anymore, last week it finally explained why revealing its ambitions to become one the world’s biggest economy.

The Alibaba economy is a huge ecosystem comprising of the company’s core commerce platforms (Tmall, Taobao, Ali Express and more), digital media and entertainment divisions (Youku, Alibaba Music, Weibo etc), local services, payment & financial services (Alipay), logistics, marketing Read full story ›

Source: The Drum