By Thomas Hobbs

The research, which is from the latest Quarterly Digital Intelligence Briefing report commissioned by Econsultancy and Adobe from a sample size of 3,000 digital and ecommerce marketers, suggests that mobile is growing even if it isn’t seen as a priority.

Around a fifth (19%) of respondents now regard themselves as ‘mobile first’, compared to 13% the previous year. While 62% of companies are planning to increase mobile channel budgets in 2015, compared to only 3% who are set to decrease respective budgets.

Companies are also starting to use mobile in different ways, with adaptive design (+92%), mobile apps (+40%) and mobile optimised Read full story ›

Source: Marketing Week