Amazon’s Prime Instant Video service, previously Lovefilm Instant, has dropped subscribers in the last six months from eight per cent of UK online users to six per cent, according to Decipher’s bi-annual media consumption tracker, Media Bug.
In contrast, Netflix membership is growing alongside user loyalty to the online video service, with figures showing a membership growth in the last six months of 10 per cent to 14 per cent of UK online users now with a subscription.
In addition, more new subscribers are signing up with the intention of continuing subscriptions after the free trial period ends. The report showed Read full story ›
Source: The Drum
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