By Jennifer Faull

Amazon is experimenting with how brands can advertise on its Kindle platform, revealing it recently partnered with Land Rover on a branded e-book.

Speaking at the Financial Time’s Digital Media event, vice president of global advertising sales Seth Dallaire explained that the deal saw British author William Boyd pen an adventure story – The Vanishing Game – that was commissioned by the auto brand. Amazon then distributed the free e-book on Kindle.

“We saw very high engagement,” Dallaire said.

It comes as Amazon explores alternative opportunities to work with advertisers whose products it doesn’t necessarily sell on the platform. In Japan, for example, Read full story ›

Source: The Drum