Amazon has snapped up its first major live TV sports rights deal outside the US after outbidding Sky for control of the ATP World Tour.
The deal will see Amazon broadcast the majority of top flight men’s tennis outside the four grand slam tournaments and will include the end of year ATP World Tour finals at the O2 Arena in London.
Sky’s current agreement with the ATP is due to expire in 2018 at which point Amazon will begin showing the sport on its Prime Video subscription service.
Amazon was awarded the contract with a £10m a year bid, £2m more Read full story ›
Source: The Drum
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