Amazon’s marketing drive to boost awareness of its Prime streaming service has paid off with owner Jess Bezos revealing that global membership has leapt 53 per cent in a year.
Prime is Amazon’s key asset in its ambitious plan to create an ecosystem where users will spend more time and money. It offers free one-day delivery, access to unlimited music, TV shows and movies via Prime Instant Video alongside a plethora of free e-books. The retailer wants people to use their Amazon devices (Fire TV, Fire Phone and Kindle) to watch Amazon produced content, which would be surrounded by ads for Read full story ›
Source: The Drum
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